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Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . By Maggie Macnab Decoding Design: Understanding and Using Symbols in Visual. Communication (First Edition). Click here if your download doesn”t start.

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When we tap into what human beings have evolved knowing for millennia, we connect into collective symbolic sensing, common to all of us regardless of culture or era.

Decoding Design Quotes by Maggie Macnab

Maggie is past president of the Communication Artists of New Mexico, teaches symbolism and logo design at mabgie University of New Mexico, and speaks at national conferences, universities and schools.

Through it all, she weaves together a persuasive narrative to support her rubric that what sets humans apart from other mammals is our ability “to understand how basic patterns connect, allowing us to alter our experience Back in the day, designers enjoyed a seat in the Board Room. Explaining why specific visual aspects were integrated shows a fundamental understanding of who and what the client is and that you know how to convey it to the world.

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I like the basic premise and overall design of this book; however, I found the New Age-y, attribution-free, pseudo-science style of the actual writing to be distracting to the point of irritation.

Amazon Second Chance Pass it on, trade it in, give it a second life. I would like to have many professions, but only have the time and energy to be a designer, so I loved being able to explore other disciplines and demonstrate how we work from the same starting points—it always comes down to understanding the nature of things.


Book Review: Decoding Design, by Maggie Macnab

On the downside, madnab for yet more copycat designs. Understanding this gives any viewer—consumer or designer—more power to respond rather than to just react. When I first heard of the book, I figured it would be yet another, “Parade of logos,” promoting their superstar designers. Top Reviews Most recent Top Reviews. The Euclidian polygon for each digit drsign then presented, along with an assortment of logos with thematic connections to that polygon. So while there really isn’t any empirical data about multidimensional N-space and our puny brains can’t even conceive it, we’ve got brilliant physicists postulating its existence.

Book Review: Decoding Design, by Maggie Macnab – Core77

Being able to connect the dots is important to the discovery process. Decoding Design reveals how common symbols and shapes – like circles, squares sesign triangles – resonate at a gut level and can lend greater meaning to a design. I’d like to read this book on Kindle Don’t have a Kindle?

In my original, I wrote bosun instead of boson, the former being nautical shorthand for boatswain, and I come from a naval family, so Dexign apologize for the hasty typing. All the way down to the twisted helix at the core of our DNA. Amazon Inspire Digital Educational Resources. Even scientists see patterns everywhere. Amazon Restaurants Food delivery from local restaurants. Decoding Design will appeal to anyone interested in the “why” behind effective graphic design and communicative form-giving.

The form energy takes expresses its function—features give elemental clues to essence. By deconstructing famous logos and other sample designs, you’ll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. Pages with related products. We’ve all been there. The Higgs is the “god particle” not my term A designer’s must have. This is fundamental to human existence.

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She begins each with an introduction that often touches on the numerological or mystical properties that numbers have been ascribed through history, from the postulated fifth or quint-essence of matter to the seventh day of rest. Showing of 19 reviews.


Logo design is particularly difficult because you are tasked with refining sometimes very complex information to its most essential bits. Decoding Design isn’t just a lot of heady theory.

Even if it’s based in the symbolic and allegorical, I need a justification for any choice a designer makes. The chapters progress, one through ten, where Maggie explains the meaning and symbolism behind each number. Exhibits like Bodies at the South Street Maggke and the Darwin Exhibition at the American Museum of Natural History may be capable of producing both wonder and horror, but not all visitors may realize the history of the discipline behind them.

The human condition makes us byy giraffes in the clouds, Jesus burnt into our toast, and buy into malarkey like astrology and numerology.

As we are part of the universe we follow the same laws of nature—and we are good at intuiting them to survive. How will Decoding Design help designers in their everyday work?

It is not dangerous, since as soon as we find it, it will likely disappear. We human beings see the golden ratio in nature all the time, so it is familiar enough to our visual system to be at least as pleasing as it is familiar.

Consequently, without the establishing of clear boundaries between science and pseudoscience, I felt that the Esalen-catalog tenor of deaign philosophical digressions detracted from the scholarly ambitions of the science contained within.

The golden ratio’s applicability to man-made forms is a little hazier than its observation in nature, and may have some connection to catching glimpses of animals in clouds. It helps close the deal by providing a coherent service.